This Privacy Policy ("Policy") explains how king855 ("king855", "we", "us", "our"), the operator of the online gaming platform at king855.one, collects, uses, stores, shares, and protects personal data relating to individuals who register as members, visit the platform as guests, or otherwise interact with king855 services. This Policy is incorporated by reference into the king855 Terms & Conditions and should be read alongside that document. By accessing the king855 platform or creating an account, you acknowledge that you have read and understood this Policy and consent to the data practices described herein.
1.1 king855 is committed to protecting the privacy and personal data of all members and visitors. This Policy applies to all personal data collected through the king855 website at king855.one, the king855 mobile-optimised platform, live chat and email support interactions, and any other channel through which king855 provides services to members.
1.2 This Policy does not apply to third-party game providers, payment processors, or other external services linked to or integrated within the king855 platform. Each third party operates under its own privacy policy, and king855 encourages members to review those policies independently.
1.3 king855 operates in compliance with applicable data protection principles, including data minimisation, purpose limitation, storage limitation, and data subject rights. Where Malaysian members' data is concerned, king855 applies standards consistent with the Personal Data Protection Act 2010 (PDPA) of Malaysia and applicable international gaming authority data protection requirements.
2.1 Registration Data. When you create a king855 account, we collect: full legal name, date of birth, email address, mobile phone number, residential address, and chosen username. This information is required to establish your account identity and verify your eligibility to use king855 services.
2.2 Identity Verification (KYC) Data. To comply with anti-money laundering obligations and age verification requirements, king855 may collect copies of: government-issued identification (Malaysian MyKad, passport, or equivalent); proof of residential address (utility bill, bank statement); and proof of ownership of payment methods used.
2.3 Financial Transaction Data. king855 records all deposit and withdrawal transactions, including amounts, timestamps, payment method identifiers (e.g., masked bank account numbers, e-wallet reference IDs), and transaction status. Full payment card numbers and bank login credentials are never stored by king855.
2.4 Gaming Activity Data. king855 logs all gaming and betting activity, including games played, wagers placed, outcomes, session durations, and bonus usage. This data is used for account management, dispute resolution, responsible gaming monitoring, and platform improvement.
2.5 Technical and Device Data. king855 automatically collects technical data when you access the platform, including: IP address, browser type and version, operating system, device type, screen resolution, referring URL, pages visited, and session duration. This data is collected via server logs and analytics tools.
2.6 Communications Data. Records of communications between you and king855 — including live chat transcripts, email exchanges, and support ticket content — are retained for quality assurance, dispute resolution, and compliance purposes.
2.7 Responsible Gaming Data. Where you use king855's responsible gaming tools (deposit limits, session time alerts, self-exclusion), the settings you apply and the dates of activation are recorded and form part of your account record.
king855 uses personal data for the following purposes:
4.1 Contractual Necessity. Processing of registration data, financial transaction data, gaming activity data, and communications data is necessary for the performance of the contract between king855 and the Member as set out in the Terms & Conditions.
4.2 Legal Obligation. KYC verification, anti-money laundering transaction monitoring, age verification, and responsible gaming data processing are required to comply with applicable gaming authority and financial crime prevention obligations.
4.3 Legitimate Interests. Technical data collection, fraud prevention monitoring, and platform improvement analytics are processed on the basis of king855's legitimate interest in operating a secure, high-quality platform and protecting members from fraud and security threats.
4.4 Consent. Marketing communications are sent on the basis of your express opt-in consent, which may be withdrawn at any time without affecting your account access or the lawfulness of prior processing.
5.1 king855 does not sell personal data to third parties for marketing or commercial purposes under any circumstances.
5.2 king855 may share personal data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data protection agreements:
5.3 In the event of a business transfer, merger, acquisition, or sale of assets, member data may be transferred to the acquiring entity, subject to equivalent data protection commitments.
6.1 king855 uses cookies and similar tracking technologies (including local storage and session tokens) to operate the platform, maintain login sessions, remember user preferences, and analyse platform performance.
6.2 Essential Cookies are strictly necessary for the platform to function (e.g., maintaining your logged-in session, storing your game preferences, enabling the MYR wallet balance display). These cannot be disabled without impairing platform functionality.
6.3 Analytics Cookies collect aggregated, anonymised data about how members use the platform. This data helps king855 identify performance issues and improve the user experience. Analytics cookies are optional and can be declined without affecting core platform access.
6.4 king855 does not use third-party advertising or retargeting cookies. No member data is shared with advertising networks for behavioural targeting purposes.
6.5 Browser settings can be used to control cookie acceptance. Note that disabling essential cookies will prevent access to logged-in platform features.
7.1 king855 retains personal data for as long as necessary to fulfil the purposes for which it was collected, subject to the following minimum retention periods:
7.2 Following the expiry of applicable retention periods, personal data is securely deleted or anonymised in accordance with king855's data disposal procedures.
8.1 king855 implements technical and organisational security measures proportionate to the risk of processing, including:
8.2 Notwithstanding the above measures, no online platform can guarantee absolute security. king855 will notify affected members and relevant authorities of any data breach that poses a significant risk to member rights and freedoms, in accordance with applicable notification obligations.
9.1 Subject to applicable law and regulatory limitations (including those imposed by anti-money laundering obligations), king855 members have the following rights with respect to their personal data:
9.2 To exercise any of the above rights, submit a written request to [email protected]. king855 will respond to valid requests within thirty (30) days. king855 may require identity verification before processing data subject requests to prevent unauthorised disclosure.
10.1 The king855 platform is strictly for adults aged 21 and above. king855 does not knowingly collect personal data from individuals under 21 years of age. If king855 becomes aware that personal data has been collected from an underage individual, that data will be deleted immediately and the associated account will be closed.
10.2 If you believe that an underage individual has registered a king855 account, please notify the support team at [email protected] immediately.
11.1 The king855 platform integrates game content, payment gateways, and other services provided by third parties. These integrations may involve the transfer of limited data to third-party providers as described in Section 5 of this Policy.
11.2 king855 is not responsible for the privacy practices of third-party providers. Members should review the privacy policies of game providers and payment processors independently if they have specific concerns about those parties' data practices.
12.1 king855 reserves the right to update or amend this Policy at any time. The "Last Updated" date at the top of this page indicates when the most recent revision was made. Material changes will be communicated to members via registered email or in-platform notification at least seven (7) days before taking effect.
12.2 Continued use of the king855 platform following notification of a Policy update constitutes acceptance of the revised Policy. If you do not agree with the updated Policy, you should discontinue use of the platform and request account closure.
For any queries, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact the king855 data protection team:
Email: [email protected]
Live Chat: Available 24/7 via the king855 platform
Subject Line: Use "Privacy Request – [Your Username]" for data subject rights requests to ensure prompt routing
Response Time: Within 30 days for formal data subject requests; within 24 hours for general privacy enquiries
How king855 protects your data and your rights as a Malaysian member.
Every byte of data between your device and king855 servers is encrypted using 256-bit SSL — the same standard used by Malaysian banks. Your login credentials, wallet balance, and transaction details are never transmitted in plain text.
king855 does not sell, rent, or trade your personal data to advertisers, data brokers, or any third party for commercial purposes. Your information is used only to operate your account and comply with regulatory obligations.
Passwords are stored using one-way cryptographic hashing. Neither king855 staff nor any technical intrusion can retrieve your password in plain text. If you forget your password, a reset link is the only recovery method.
As a king855 member, you can request a copy of the personal data we hold about you at any time. Submit a request to [email protected] and our team will respond within 30 days with a full data summary.
king855 uses only essential session cookies and optional analytics cookies. No advertising or retargeting cookies are deployed. Your browsing activity on king855 is not shared with advertising networks.
king855 enforces strict age verification as part of KYC compliance. No personal data is knowingly collected from individuals under 21. Suspected underage accounts are closed immediately and associated data deleted.
Our support team handles privacy requests and data enquiries 24/7. Reach out via live chat or email — we typically respond to privacy requests within 30 days.
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